Impact: Results

  • We create campaigns and initiatives that can put a spotlight results, outcomes, and social impact.
  • We support the aggregation of results in support of social reporting via the broader ESG (environmental, social, governance) reporting perspective.
  • We demonstrate how results can be leveraged through powerful storytelling that can effectively position company leaders, favorably influence stakeholders, and amplify mission and values.

Why it matters

At most organizations, community investment budgets come from profits, which means that funds would otherwise go to owners, investors, or shareholders. In other words, these budgets are discretionary.

When businesses, organizations or private foundations give discretionary resources, it is reasonable for them to expect more than a thank-you letter or a one-off story about a specific family or individual who might have benefited. In fact, increasingly, it is becoming the norm to expect more than simple outputs like how many people attended, or how the funds raised might be invested to help others.

Whether employers are focused on employee engagement campaigns or investing in key community priorities or a signature program, it’s critical to have a clear starting point, an understanding of how results will be measured in the near- and longer-term, and a solid mechanism through which to gather outputs, outcomes, and impact over time.

Continue exploring

Learn more about the importance of measuring social impact.

Tracking data and measuring progress should be part of any corporate social responsibility or citizenship program. Learn more.