Consulting services
Almost 9 out of 10 consumers correlate purpose with reputation, with over three-quarters of agreeing that it’s not enough for a business to make money and employ people – they must positively impact society as well. Three quarters of Americans also agree they are more likely to trust a company or organization that leads with purpose.
Strategy & Communications
When issues are analyzed efficiently, comprehensively, and with consistency, then decision-making becomes clear about whether to speak up, the stance and posture that might be appropriate, what you might say, and the actions you might take to complement your words.
When frameworks, message maps, and communications platforms are utilized, your organization’s engagement programs will begin to resonate with employees and other critical stakeholders.
When giving priorities align with your purpose and values, engagement increases, leadership is more effective, and your organization can grow its influence, market position, and reputation.
Engagement & Impact
When engagement programs and campaigns are refreshed, you can create excitement, improve participation, and promote loyalty, sustaining a workplace of choice.
When stakeholders are invited to share their views, you can elicit important feedback, drive interest, secure support, and ensure the success of important initiatives, often representing the difference between success and failure.
When a theory of change and logic model is in place, you can aim for longer term change with your philanthropic investments, driving social impact over time.
Learn more and find out why it all matters.
Strategy & Communications
A vision, mission, and values are not just words. They are ideally experienced at the intersection of purpose, passion, interests, and community needs. A tight strategy promoted in the right ways can help you reap benefits never imagined: a roadmap that drives relationship stewardship, continuous growth, disciplined results, and award-winning impact.
Once your priorities are clearly articulated in a strong framework and broadly shared through your communications, your organization will become differentiated from your competitors and peers, reducing reputation risk while growing brand loyalty. In fact, it can be the singular reason why employees want to work (and stay) at your organization.
Consistency in managing hot-button social issues is also crucial, and business leaders need to be prepared to take a stance on social or political issues when it’s the right thing to do. But many executives feel ill-equipped to respond to internal and external pressure around speaking up and need help navigating the complexities. Analyzing the context, the impacts, the risks, and sensitivities – from a range of perspectives – quickly and efficiently, creates credibility and trust.
Engagement & Impact
On an ongoing basis, organizations receive feedback in a variety of ways from a range of sources, such as employees, key stakeholders, and communities at large. Acting on that input makes a difference. In fact, it can represent the difference between success and failure, whether you are permitting a project, opening an office, or launching a product.
Organizations are also increasingly expected to report on social impact, which means measurement and reporting must be in place. When contributions are made to nonprofit organizations, stakeholders benefit from understanding how the funds will be used, what the funds will enable, and the difference that is expected for those ultimately being served – in both the short and longer term. When workplace campaigns are developed, it’s important to understand past efforts, participation rates, and how success will be measured going forward.
Tools & Solutions
OnPurpose [squared] has developed a toolkit full of solutions for strategy and response challenges facing teams like yours. From issues management and maturity assessments, to frameworks and message maps, our solutions help you articulate a tight strategy, driving respect for both process and progress over time.
Respond is a robust issues management software solution that helps you quickly review an issue, allegation, or challenge, considering the context, the impacts, the risks, and sensitivities – from a range of perspectives. Responses drive an executive summary: a concise results page that summarizes the issue, whether you should speak up, what your stance and posture might be, what you might say, and the actions you might take.
An excellent tool for scenario planning, risk management exercises, or real-time issues management, the tool comes with a draft issues management policy, a robust issues registry, a catalog of your organization’s statements that can help frame or defend your organization, as well as a library of possible communications tactics and actions.
Assess is a solution that helps teams discover where they are in terms of maturity, assessing over forty different elements of a community relations, corporate philanthropy, or citizenship function, ranging from strategy and engagement to governance, systems & workflow related capabilities.
The process consists of a detailed Q&A and interview session, and results are provided along with recommendations to help your team move to a higher level of performance.
Align helps you deliver a succinct one-page framework, summarizing your giving or community involvement strategy and priorities in alignment with your organization’s mission, values, employee engagement programs, and core company messaging. It is perfect for board level presentations and executive briefings. Your team completes a questionnaire that drives an initial, editable draft of your citizenship framework.
Message helps you develop and refine corporate messaging into a tight platform and message map with proof points, by audience type. The result is a beautiful handout or PowerPoint slide that shares corporate messaging at a glance, perfect for corporate communications, executives who want to stay on message, new hires, media relations, meeting prep, and other key events and activities.