Measurement & Reporting matters

Organizations are increasingly expected to report on social impact.

When investments are made into nonprofit organizations, donors have every right to understand how the funds
will be used, what the funds will enable, and the difference that is expected for those ultimately being served – in both the short and longer term. When workplace campaigns are developed, it’s important to understand past efforts, participation rates, and how success will be measured going forward.

Measurement

Tracking data and meauring progress in an important part of any social responsibility effort or program. It increasingly matters to stakeholders, from employees and prospective employees, to regulators, policymakers, investors, and suppliers.

Reporting

With a social impact measurement program in place, short-term results can be collected and reported, while long-term impact can aggregate over time, resulting in powerful storytelling that is meaningful to employees and other important stakeholders.