Impact: Measurement
- We develop measurement programs to track and report on the outputs, outcomes, and impact of community investments in key priorities over time.
- We identify baseline and benchmark measures for employee giving, volunteerism, and community leadership.
- We develop and articulate measures that might be considered for signature programs that employers may choose to invest in over time.
Why it matters
When a business or its foundation gives a charitable donation to a nonprofit organization, it has every right to understand how the funds will be used, what they will enable, and what difference is expected for those ultimately being served. When employee engagement campaigns are developed, it’s important to understand past efforts, participation rates, and whether involvement has been growing or shrinking over time. Likewise, when employers adopt signature programs they plan to invest in over time, it's critical to define how success will be measured over the long term.
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Learn more about the importance of tracking and reporting.
With a measurement program in place, short term results can be reported, and long-term impact can aggregate over time. Learn more.